Digital Marketing is a very hot topic right now. It is the process of marketing products and services using Digital Media channels. With the rapidly booming digital world, it has become essential to be present where your potential consumers are. With more than 4 Billion active users the Internet is a place where every business must have its presence.
Every business has some or the other kind of marketing strategy. And in today’s date, a digital marketing strategy should be an integral part of your business.
I am saying it because Digital marketing is comparatively cheaper as compared to offline marketing efforts. One can measure the performance of its Digital Marketing strategies.
Another reason to invest in digital marketing is that it puts your brand in front of the consumers and makes them aware of your products and services. The more people know about your business the higher your consumer base will become.
Digital Marketing is the best marketing option for small businesses, start-ups as well as big organizations. There are some reasons to make you clear how digital marketing helps in serving the world in a better way.
Here are the reasons how digital marketing helps, check it out:-
- Measurability – All the efforts you put into Digital Marketing are measurable.
- Cost-Effective – Digital Marketing strategies are very cheap as compared to traditional marketing. Instead of spending money on anything or everything you pay only when a consumer sees your ads or interacts with it.
- Higher Conversion – Digital Marketing campaigns have a comparatively higher conversion rate as compared to traditional marketing. The reason being the targeting. In digital marketing, you can target people who have shown interest in similar products or services. This helps you achieve Higher conversion rates easily.
- Remarketing – It is the process of showing ads to people who have previously interacted with your website or ads in the past. This kind of campaign has the highest conversion rates reason being that the consumer has previously interacted with your business at some point in time.
- User Behaviour and Analysis – In digital marketing, you can determine user preference and behavior either on your website or your ads. You can analyze the data to create an improved user experience.
Now coming to whether Internet Marketing is a good career option or not?
The answer to the question will be a big YES. The reason being that it is a rapidly booming industry with a very huge prospect and growth.
The industry is still in its nascent stage especially in a country like India where it is a pretty new thing. More than 65% of working people don’t have a proper idea of what Online Marketing is.
As this is a very new industry there is a huge lack of skilled professionals. So, if you choose your career in this industry there will be no stopping you.
There are a lot of Career Options in this field:
#1 Social Media Marketing
It is the marketing done using the various Social Media channels. Social media has a huge user base and thus effectively using Social Media and leveraging it to the fullest potential can help you improve your Brand Visibility.
#2 SEO(Search Engine Optimization)
Search Engine Optimization is a process of optimizing your website and the content in an appropriate manner to get it ranked on the Search Engines. You need complete team support to perform SEO, so this can be a good career option for you.
#3 Content Marketing
It is the process of providing relevant, valuable and accurate information to your consumers. It is a strategic marketing approach to drive consumers for specific actions you want them to take.
#4 Affiliate Marketing
It is the process of selling other company’s products or services for a specific commission. You promote the product and for every sale made via your affiliate link, you earn a specific commission.
#5 Search Engine Marketing(SEM)
Search Engine Marketing is the marketing done using the Search Engines where the ads show up when you search for related search terms. SEM is very popular and the best way of advertising your product or website.
#6 Data Analytics
It is the method of systematically analyzing consumer data from your websites and ads. Data Analytics helps to improve the consumer experience and find the shortcomings in your efforts.
PPC stands for Pay Per Click it the process of creating campaigns that are chargeable on a Per Click basis and optimize those campaigns to improve conversions at a nominal rate.
#8 Programmatic Advertising
It is the next big thing in the field of Digital Marketing. It is automated of serving advertisements to the correct consumer at the appropriate time using an Ad server, A Demand Side Platform, and a Supply Side Platform.
Like the few above there are a lot more career opportunities in the field of Digital Marketing. The reason is that Digital Marketing is a very rapidly growing industry. It has crossed the value of $100 Billion and is expected to grow at a more rapid pace. Which is enough to tell you the potential this industry holds.
So, grow your career in digital marketing and make people aware of your marketing skills and rule the internet world.
If you are interested in learning digital marketing, there are a lot of companies offering courses and programs in digital marketing both offline as well as online. According to me, classroom training is a more efficient and effective way to learn digital marketing
You can also look at the Digital Marketing Courses in Bangalore which is an initiative the best institute of Digital Marketing in Bangalore.